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Using SEM Services or PPC Marketing?("R-E-A-L" Money maker or money burner?) SEM or search engine marketing services or pay per click (PPC) can be a great marketing approach as part of your internet sales. As with any tool, it needs to be part of an overall sales strategy of what you are trying to accomplish?
Know your sales strategy to determine key factors of time and revenue committed to the outcome. PPC creates instant expense inertia. As soon as it is turned on (meter is running!) with the search engine company it will start to be shown as "viewing impressions" on the web. With the views being shown, along comes the charges for customer clicks on your Ad. If you are not prepared for the customer to be presented with the "complete sales process" (ie...PPC Ad -> Landing Page -> Sales Page -> Download Page -> Thank you Page, etc...) then wait until you are? Make s-u-r-e (100%) of your daily PPC budget will be working for you! PPC Strengths:
PPC Weaknesses:
Purpose & usage of PPC:
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Decision Steps for each campaign:Advertising decisions to make?u
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In Summary:
A word to the wise? As previously mentioned, PPC like any other marketing approach has its strengths and its shortcomings as well. If you are initially trying to build strategic long term growth of customer/prospect traffic to your web site, first look at the marketing approach (guaranteed SEO ) that will deliver (7x24) visits of traffic at LITTLE TO NO COST after it's implementation! We're talking about organic (SEO) search engine optimization. It has the greatest (ROI) return on investment model of any current web marketing tool out there today! After you have fully taken advantage of SEO on your site and you are reaping the greatest (ROI) attainable, then look to PPC to further scale your business sales model to the next level. This way your web site investment part of your overall business budget will be working at it's maximum level getting you the highest rate of return through the marketing investment dollars you are driving through it! We welcome the opportunity to assist you in putting together an overall integrated web & business marketing stategy. A strategy that will take the synergy of both your web and your "bricks & mortar" business components to produce even "GREATER REVENUE RESULTS" with less budget spent! | ||||
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TESTIMONIAL(S):
"We hired Dr SEO Services
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- Atlanta Re-Bath
~~~~~~~~~~~~~
Rita DeVuyst,
Vice President
"I have been working with Skip Nusbaum for a year. In that time, he has rocketed our websites to the top of the search engines. Skip listened intently as I described my business and what my goals were. He shared with me his plan on how to get us to the top and gave me insight into the world of Search Engine Optimization. Very knowledgeable, always eager to listen, easily accessible, patient and able to think out of the box, Skip is a joy to work with. I would highly recommend Skip to anyone interested in maximizing their web site traffic. He is one of the few SEO guys out there that truly understands marketing."
- TRIAD Re-Bath - Triangle Re-Bath - Wilmington Re-Bath ~~~~~~~~~~~~~~ Tim Koehler, President