|
|
||||
The Internet Today...("The R-E-A-L" Competition you are facing on the Web?) Let's look at today's competing landscape on the web... First, let me talk about some of the facts regarding the Internet today, its search engine generated FREE web site traffic and the kind of competition you as a business are up against…?
Currently, all world search engines
together account
for around 400,000,000 searches per day...
The searches are done with the help of
keywords: as a
rule,people typing a
short phrase consisting of two to five
keywords to
find what they arelooking
for. (It may be driven by a need for information, products or services.)
For Example ~ a Keyword Phrase Example could be = “bathtub replacement” Where do Businesses get found?
uThis ishow
Internet consumers mostly find web
sites, according to the survey of Forrester Research Inc.
...and (81%) are using Internet!
uSo,… if
(81%) of the people are using the Internet to
findwhat they are looking for, then
obviously “somehow” when they are searching
there, you want to be
found!
uBut other
surveys go on to say that the average
Internetsearcher will only look in the beginning of the
search engine results (ie… Page 1, 2 or
3)
...So,"what" are my chances?
uA search engine will pick from its huge database of
web pages those results it considers relevant for the
Web searcher’s terms, and display the list of these results
to the
surfers.
uThe list may be
very long and include several (or more?) million results (remember that the number of pages in the Web currently reaches 2.1
bilion (ie… 2,100,000,000,000).
uThe
results are displayed in order of their relevancy
and broken into many pages (most commonly 10 results per page).
uMost Web
searchers rarely go further than the third page
of results, unless they are considerably interested
in a wide range of materials (e.g. for a scientific research)
1st pg of results gives it to them!
u One of
the reasons they stop on the 1st page of searched results is that
they commonly find what they
are looking for on the first three
pages without the need to dive
any deeper?
uThat's why
the position among the first 30 results
(or"top-30
listing") is a coveted
dream!
Most searchers stop on pg #1...
u
According to a recent study done by University
of Penn State,
the average Internet searcher does the
following:
Ø
(54%) = of
Users view only 1st Search Engine ResultsPage
– Positions from
1 – 10
Ø
(19%) = of Users
view up to 2nd Search Engine Results Page – Positions from 11 –
20
Ø
Less than (10%)
= of Users view up to 3rd Search Engine Results Page – Positions from 21 - 30
MUST be found ~ Top 10 Results!u This previous survey from Penn. State plainly illustrates that more than half of the Internet searchers stop looking for search results after they have limited their search to the first page results on the search engines, which is usually approximately the first (10) search ranked positions! u If you work for or run a growing company and its rankings are not in the Top-10 for the related keywords, your company's prestige and reputation are seriously damaged! u It is estimated that the top 30 results receive over 90% of search traffic! Optimize site on two diff. levels?
u
When looking at optimizing your site for the
search engines,
there are many key parameters that need to
beaddressed.
uWeb sites
aredesigned on two different levels for two different
audiences:
What the web searcher sees?
uWhat
the web searcher person sees is the first level of
design when they are visually looking
at the cosmetic graphics design , which include the
latest technologies such as Flash, animation, videos, etc…
uThese are purely for
theweb searcher person’s interest
while they are enjoying the
site!
uThey
do NOT provide the search engines with
the information that it needs to make the necessary
decisions it makes to decideWHERE IT WILL PLACE a specific web page in the search engine
rankings (ie….in the Top 30 results or pushed back into
oblivion?).
From the web searcher's eyes?
The web searcher
person who is
visually visiting the site sees this view:
What the search engine sees?
The second level of design isPURELY FOR THE
SEARCH ENGINE WEB CRAWLER ROBOTS to crawl and
glean the necessary information so that it can
“hopefully”push individual web site pages high up into the search engine page
rankings (ie…. The Top 30 results!)
From the search engine's eyes?
The search
engine’s web crawler robots who examine
and evaluate the HTML code ONLY sees this :
A complete approach is needed!
To be ableto attain HIGH
RANKINGS in the search engines and to achieve ongoingFREE
growing run rates of visitortraffic to your site, a
complete integrated approach to the SEO process is highly
suggested.
It is a repeatable, stepped
process to ensure you have a good foundation to continue to expand andgrow yourweb
site’s ranking and popularity over
time.
SEO Promotion Cycle is the key!
The following integrated steps of
theSEO Promotion Cycle are:
Repeating the cycle delivers the guarantee!
u The promotion cycle is the heart of
search engine optimization (and of Search Engine
Marketing in general). It includes the five
vital steps mentioned earlier, none
of which can be omitted if you're serious about sustainable guaranteed
search engine optimization that lasts!
uOnce your SEO campaign has
started, these steps need to be repeated again and
again, to constantly
improve your search engine visibility. That's why we refer to it as a
repeatable "cycle".
uAfter youcheck your
rankings and analyze theperformance of keywords and
pages, you will return to your keyword research
andrepeat the optimization again with this new information in
mind and
thecycle
repeats.
SEO cycle guarantees results!
If this SEO
cycle is repeated regularly, correctly, and without
mistakes, you
willsoon see the results of your efforts.
uThe promotion cycle needs to
be consistently repeated.
uWe recommend a period
oftwo or three months for “regional search driven” small sites of up to 30 pagesand three months or upwards for “national search driven”, large sites or portals .
Much of
this "depends" on the
market you are in? A “highly competitive
market” can take upwards
of six months (or more?). Nationwide ranking is
attainable, but requires
evaluation on a case by case basis.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
uAs a reminder,
Dr SEO Services
“Guarantees ” the results of its two months or longer
SEO Projects! If you do not see the results
in the pre-committed time, then the Project will
continue at NO FURTHER COST TO THE
CLIENT, until the
agreed upon results are achieved!
(...In Writing!!!)
| ||||
|
CONTACT US FOR:
"SEO ~ DIY"
SEO Report
For The
"Do It Yourself"
Person
~~~~~~~
"Do It Yourself"
~SEO~
~~~~~~~
(35 - Categories) Custom Report Made Up Of: "Specific Answers" And Required Changes" To Rank "Your Keyword" On The 1st Page of Google!
Starting at $49.95...
TESTIMONIAL(S):
"We hired Dr SEO Services
(Skip Nusbaum) at end of
October of 2007 to enhance
and greatly improve the
traffic of the Atlanta
Re-Bath website. Skip guaranteed first page results within a 2 month project at
fair pricing. By December 26, Atlanta Re-Bath was on
the first page with all the
major search engines. And
from that started a long
term business relationship
for other internet marketing activities, which includes a
well developed web site combined with total seo optimization.
Skip promised and delivered
a timely and successful realization of the seo project and even went beyond our expectations in helping us achieve and penetrate
different social groups
through web advertising.
Skip gave us value for our investment in Search Engine Optimization services and
has helped Atlanta ReBath
tremendously in getting
more sales from the internet. We can only highly
recommend his services to those who believe that the
internet and web communications are the
wave of the future and are rather inexpensive ways of advertising your product."
- Atlanta Re-Bath
~~~~~~~~~~~~~
Rita DeVuyst,
Vice President
"I have been working with Skip Nusbaum for a year. In that time, he has rocketed our websites to the top of the search engines. Skip listened intently as I described my business and what my goals were. He shared with me his plan on how to get us to the top and gave me insight into the world of Search Engine Optimization. Very knowledgeable, always eager to listen, easily accessible, patient and able to think out of the box, Skip is a joy to work with. I would highly recommend Skip to anyone interested in maximizing their web site traffic. He is one of the few SEO guys out there that truly understands marketing."
- TRIAD Re-Bath - Triangle Re-Bath - Wilmington Re-Bath ~~~~~~~~~~~~~~ Tim Koehler, President